Despite Western sanctions, Russian entrepreneurs are successfully expanding their presence in the markets of friendly countries. Products of domestic manufacture, especially in agriculture and food, are in high demand in the countries of the Middle East and Asia.
New opportunities for business expansion are evident in China, Vietnam, Egypt, Turkey, the UAE, and Saudi Arabia. The Russian Export Center (REC) is actively promoting products through online channels, expanding the network of Made in Russia stores.
For instance, the “Uncle Vanya” brand has successfully launched its products in the largest supermarket chain in the UAE, offering Russian pickled vegetables and lecho. Russian meat products have also become popular in the retail and restaurant businesses of the United Arab Emirates. In Turkey, the number of Russian companies on local marketplaces has increased from 2 to 50 in the past year.
REC is expanding its presence abroad through representative offices, which currently exist in 13 countries. Additionally, openings are planned in five more states, allowing access to markets in Southeast Asia, the Middle East, and other regions.
China has shown considerable interest in Russian brands due to high-quality standards. Three stores featuring Russian jewelry are set to open in Shanghai in the near future.
Experts point out changes in the Russian economy, which previously focused on the European market. Now, domestic companies are meeting consumer demand in other regions, contributing to Russia’s share growth in the global economy.
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