The Russian cosmetic brand is successfully expanding into new markets.
The Russian company, Natura Siberica, has commenced exporting its cosmetic products to African countries. The brand has already initiated deliveries to Morocco and Tunisia, with ongoing negotiations for partnerships in Egypt and Madagascar.
In 2024, the company plans to enter the markets of South America, including Chile, Colombia, Argentina, Paraguay, and Brazil. This marks the first experience of major Russian cosmetic companies operating in these countries.
Natura Siberica is leveraging local distributors to penetrate these new markets. Last year, the company also broadened its presence in the markets of the Middle East, Vietnam, Taiwan, Hong Kong, Malaysia, and Central America.
The revenue from international sales surged by 30% in 2023 compared to the previous year.