Travelers primarily bring souvenirs for family and children (79%), for themselves (70%), and for friends (69%). One-third (32%) of respondents also bring back memorable gifts for colleagues.
The most popular souvenir is magnets, bought by 65% of those surveyed. Local products such as tea or sweets are also in demand (53%), as well as jewelry (46%). Less frequently, travelers bring back bath items like honey scrubs or natural bath salts (8%).
Nearly half of the respondents prefer receiving food or drinks as gifts (49%), handmade items or paintings (47%), as well as jewelry and accessories (47%). Magnets are anticipated by 34% of those surveyed.
From memorable trips across Russia, tourists bring back unique artifacts. For example, from Karelia and Lake Baikal, they bring stones, cones, and minerals. From the Kaliningrad region, they bring amber, marzipan, and jewelry. From Kazan, they bring chak-chak and other sweets.
Over the past three years, the number of souvenir shops in cities with over a million inhabitants has grown by 4%, now totaling 11,700 locations. The most significant growth was recorded in Krasnodar (+34%). The top five cities with the highest increase in souvenir shops also include Moscow (+17%), St. Petersburg (+11%), Samara (+11%), and Chelyabinsk (+3%).
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