Increased Demand for Domestic Products
The Ministry of Industry and Trade reported an uptick in demand for goods from Russian brands in the light industry sector. According to representatives of the ministry, buyers note that for every foreign brand leaving the market, they discover up to ten new Russian brands.
This sustained growth in demand for domestic products is also confirmed by representatives of marketplaces operating in this industry. In an interview with RIA Novosti, Deputy Prime Minister and Minister of Industry and Trade Denis Manturov highlighted the increasing consumption of Russian perfumery and cosmetic products in the country.
According to data from Roskachestvo, in 2023, 47% of Russians either completely switched to Russian brands or started buying them more frequently.
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