Skoromolova highlighted that the total number of views on tourism aggregator websites in 2023 reached 1.2 billion, with a potential increase to 1.5 billion in 2024. The demand for hotel accommodation in Russia by foreigners has surged by 58% from the beginning of 2024 compared to the same period in 2023.
The majority of tourists visiting Russia come from Turkey, Kazakhstan, Belarus, Saudi Arabia, as well as Germany, France, the UAE, Thailand, and India. According to the Association of Tourism Aggregators, approximately half of these foreign tourists travel independently within Russia. Skoromolova emphasized that promoting booking services in other countries is essential to further increase inbound tourism.
A recent study also indicated a 1.5 times increase in the planning horizon for travel among Russians. The proportion of spontaneous trips within the country is gradually decreasing.
Photo: Screenshot from a YouTube video